Throughout the year, the AMA hosts events and conferences to allow its members to network with others and stay current on marketing trends. In 2014, the AMA will celebrate its 25th year of the Advanced Research Techniques (ART) Forum. To commemorate this milestone, the AMA will open up the event to modelers, scientists, and legal experts. The conference is scheduled for June 22-25, 2014, in Santa Fe, New Mexico. Themed “Sharing What Works and Knowing Why,” the conference will be an occasion for attendees to discover solutions, share methods, and examine codes. Those attending may also learn about text analysis and social networks.